Make the most of your ad

How you word your ad is important to attract buyers.

Highlight any favourable confirmation features such as “well grown”, “excellent bone”

Highlight any relationships between your youngster and major stakeswinners in the pedigree, e.g. “three -quarter sister to Weekend Hussler” or “half brother to Mossfun” or “from the famous Mapperley Heights family”.

Include a photo showing the youngster’s best features. Front shots of front legs are helpful as a weanling is likely be onsold as a yearling or bought to race and a yearling is most likely to be raced or syndicated. Buyers will want to know that the legs are reasonable.

A side on general body photo of the youngster should be uploaded as well so prospective buyers can get an overall picture of your youngster’s size, scope and conformation. The horse facing left is the traditional way of taking a photo. Make sure the horse has been groomed, is clean and is looking alert with ears pricked.

Make sure the photo doesn’t cut off hoofs, ears, noses or tails and the horse is in the centre of the photo. You’d be surprised how easy this is to do as horses can move just at the wrong moment. If you can get a couple of people to help you (one to get the horse’s attention and another to hold the horse) that will make the job easier.

If you’re having trouble getting the horse to look up and alert, one trick is to open out an umbrella and walk the opened umbrella slowly towards the horse so that you get the horses attention and a nice arch in the neck as well. Just the opened umbrella may be enough. Remember that you are dealing with youngsters so you don’t want to freak them out completely.

Don’t photograph the horse in the shadow as prospective buyers wont be able to get a good enough view of the horse.

If you have a video showing the horse moving then upload that. You tube, Sire cam or even a phone video can be uploaded onto your ad.

If there are x-rays available say so and try to get a written report from the vet about the x-rays.

Any problems should be mentioned also. It wont do your reputation any good if you hide problems that are not immediately obvious and you may end up getting the horse back and having to refund a buyer’s money if the non-disclosure is significant so that the horse is no good for the buyer’s purposes.